How Hyper-Personalized Campaigns Helped BLR Brewing Co. Achieve 218x ROI

About Brewing Co.

BLR Brewing Co, a renowned brand in Bangalore, has carved a niche for itself with its unique combination of craft brews and food delicacies. Founded by Prasanna Kumar, BLR Brewing Co. boasts four different locations, each offering a seating capacity ranging from 250 to 1200 seats. The brand's distinct ambiance, inspired by the five elements of nature, sets it apart in the competitive landscape of Bangalore's F&B industry.

The Real Challenge: Building & Retaining a Loyal Customer Base

As BLR Brewing Co. expanded, it faced the challenge of maintaining a consistent customer experience across its multiple locations. The team needed a solution that could not only attract new customers but also retain existing ones by delivering a personalised and memorable experience.

"As a brand, we want repeat customers. I don't want to keep burning my money on marketing to get new customers and disappoint our loyal ones. Our goal is to ensure 65% of our customers are regulars while the rest are new."

— Prasanna Kumar, Co-Founder, BLR Brewing Co.

Why Reelo for the Real Challenge?

BLR Brewing Co. was looking for a comprehensive solution that could help manage customer data, automate marketing efforts, and provide insights into customer behaviour. Reelo's platform offered exactly what they needed, with features like custom loyalty programs, automation, and customer data analytics.

"Reelo’s automation is the best part. The system collects data, issues points, and makes redemption easy. It also helps us track customer feedback, allowing us to address issues promptly before they escalate."

— Prasanna Kumar, Co-Founder, BLR Brewing Co.

Throwing Up on the Bottlenecks

Here are the solutions BLR Brewing Co. implemented:

1. Custom Loyalty Program

Reelo's customizable loyalty program was a game-changer for BLR Brewing Co. The program allowed the brand to reward customers for every visit, encouraging repeat business. The loyalty program's seamless integration with their existing systems made it easy for both the staff and customers to use.

2. Hyper-Personalised Campaigns

Reelo's platform enabled BLR Brewing Co. to create hyper-personalised campaigns that resonated with customers. These campaigns were designed based on customer data, ensuring each message was relevant and engaging. WhatsApp marketing campaigns further amplified their reach, resulting in significant customer engagement.

3. Automation and Customer Feedback

Automation played a crucial role in streamlining BLR Brewing Co.'s marketing efforts. The automated system collected customer feedback, which was then analysed to identify areas of improvement. This proactive approach helped resolve issues quickly, ensuring a positive customer experience.

"Every customer is worth 100 customers. Whether they spend ₹100 or ₹10,000, their feedback is invaluable. Reelo helps us capture and analyse this feedback, allowing us to address issues before they become bigger problems."

— Prasanna Kumar, Co-Founder, BLR Brewing Co.

Chugging All the Glory with the Impact and Results

Implementing Reelo's solutions has significantly impacted BLR Brewing Co.'s operations and customer engagement. The brand has seen an 81% positive customer experience rate, with customers actively participating in loyalty programs and campaigns. The hyper-personalised approach has not only boosted customer retention but also reinforced the brand's market position.

The Bottomline

BLR Brewing Co.'s partnership with Reelo has proven to be a success story in leveraging technology for business growth. The combination of personalised customer experiences, effective loyalty programs, and data-driven decision-making has positioned BLR Brewing Co. as a leading brand in Bangalore's F&B industry.

Are you looking to transform your restaurant's customer engagement and boost sales? Learn more about how Reelo can help your business grow with our tailored marketing solutions. Start your free trial today!