Nando’s has been ruling the taste buds of people across the globe. The restaurant has been able to sustain its top position over the years. Reelo’s personalised marketing solutions and Nando’s execution is a perfect combination for a successful brand story
About Nando's
Nando’s is a legendary multi-national brand known for its crazy peri-peri chicken and the oh-so-flavorful spicy sauces, The brand started with one restaurant in South Africa in 1987 and has since expanded to over 30 countries on five continents.
Nando’s: More than just a QSR brand!
Nando’s is more than just a food brand; it’s an experience built on flavor, culture, and personality. Its journey started with a focus on one thing: the iconic PERi-PERi sauce, a spicy and flavorful blend that’s now the heart of every Nando’s dish. This sauce, unique to Nando’s, transformed simple grilled chicken into something bold and memorable. Unlike typical fast-food flavors, this unique sauce gave people something new, something exciting.
But it’s not just about the taste; Nando’s brand identity is strong and consistent. The bright colors, quirky art, and casual vibe in every Nando’s restaurant make people feel at ease. These design choices weren’t random—each element is crafted to reflect the vibrant, laid-back South African culture, making every visit feel welcoming and fun.
Why Nando’s Chose Reelo?
Nando’s has always been ahead of the curve in using restaurant technology to improve their customer experience. They wanted a simple yet powerful software solution that could help them understand their customers better, build loyalty, and keep engagement consistent. That’s when they found Reelo!
1. An Engaging Loyalty program:
One of the main reasons for Nando’s popularity is its distinct taste and vibrant dining experience. The brand knew its strengths and wanted to make the most of them. A branded customer loyalty program came out as the perfect solution to increase repeat footfall. With a user-friendly interface and customisation options, Reelo’s loyalty program feature ensures that the brand’s unique identity becomes a part of their reward program too.
2. WhatsApp Campaigns:
The marketing and advertising campaigns run by Nando’s have always garnered limelight. The brand embraced a quirky and slightly rebellious personality, reflected in its witty advertising campaigns and bold restaurant decor. To continue with its revolutionary marketing and increase its reach, Nando’s entrusted Reelo’s world-class campaign library and used WhatsApp marketing as a gateway to make a whopping 1 Cr+ in the last 6 months.
3. Customer Feedback:
A restaurant that caters to a worldwide audience wouldn’t be doing it without considering the feedback of millions of its valuable customers. The brand always knew the importance of customer feedback and wanted a system that could automate the entire process of collecting feedback. Reelo’s feedback feature has enabled automated feedback collection for Nando’s. Moreover, the attractive feedback forms and the ease of using them have increased the number of feedbacks collected.
Impact of Reelo’s Solutions on Nando’s India
Increased Customer Retention:
Reelo’s customised loyalty program feature has boosted customer retention rates for Nando’s India. The best part about building a loyalty program with Reelo is the easy customisation and branded elements available. Nando’s chooses visit-based loyalty rewards. And the loyalty points are termed as ‘chilis’ to make the reward program sound more appealing and personalised. There are different rewards that customers can avail of for a given number of chilis. Reelo’s loyalty feature helped the brand customise the loyalty details, set automatic communication, and track unique metrics that help measure the performance of the program.
Increased Customer Engagement:
The campaign library of Reelo has served as the perfect platform to increase customer engagement for Nando’s. With over 3,000 pre-built campaign templates, Nando’s has successfully used WhatsApp marketing campaigns to reach and engage its customers. WhatsApp campaigns have helped Nando’s achieve an average visit rate of 2%. Some of the WhatsApp campaigns have garnered a visit rate as high as 72.31%. This indicated the high engagement levels of these campaigns. Not only WhatsApp, but the brand also uses SMS and emails as prime channels of campaign communication. Nando’s has not only widened its reach but also pumped up customer relationships with our targeted marketing campaigns.
Boost in Customer Data:
With an automatic customer feedback system, Reelo has helped the brand grow its customer data by a significant percentage. The brand has captured more than 5,000 customer feedbacks, with around 87% of them being positive. Reelo’s easy-to-collect feedback feature has helped Nando’s reduce their negative reviews too.
Brand Snapshot
Conclusion
Nando’s has been ruling the taste buds of people across the globe. The restaurant has been able to sustain its top position over the years. Reelo’s personalised marketing solutions and Nando’s execution is a perfect combination for a successful brand story. Be it the empowering marketing campaigns or the new way of collecting feedback, every solution posed by Reelo has helped Nando’s enhance its business performance and boost revenue like nothing else. We are happy to support brands like Nando’s that bring revolution to their categories! Here’s a quick recap of Reelo’s Impact on Nando’s: