5 Best SMS Marketing Tips for Retailers to Improve Their Success Rate

by Dhruvi Savsani

Do you want to stand out from your competitors? Here are some kickass SMS marketing tips for retailers that will help boost customer loyalty, drive more sales and increase repeat business.

Unlike old times, every retail business today wants to shape their customers' experience positively. Before the technology advancement started taking place, it used to be difficult to reach customers immediately after they left the store. But fortunately, things started changing for the better. Today, it is easier to reach out to customers and consistently communicate with them. All thanks to text marketing campaigns, customers are being treated as a first priority for every brand.

SMS marketing is highly effective and profitable for retailers. It is cost-effective plus, it manages to reach the customers wherever they are. According to surveys, email marketing may or may not convert, but a good SMS that attracts attention does manage to get the customer back to the store.

Even before you get started with retail text message marketing for your business, you should know the objective for the strategy you plan to adopt. A lot of retailers invest in SMS marketing to:

  • Increase repeat business: Brand messages with irresistible promotions and exciting rewards never fail to encourage customers to keep coming back to your store.
  • Boost Referrals: If you appreciate your loyal customers often, then you are more likely to gain referrals. Well, it is even better to appreciate them by creating your own loyalty program and customize it to meet your business goals. Customer loyalty programs can garner customer engagement, increase customer loyalty, and drive repeat sales if executed properly.
  • Send Promotional Messages: This generally involves sending campaigns with discounts and rewards that attract the customers
  • Offer Support: With the right messages, the retailers stay connected, often respond, and make service their foremost priority.

With such incredible objectives and one right platform like Reelo (best text marketing platform), you can never go wrong with SMS marketing. However, there are a few things to keep in mind to ensure complete success with SMS. Come, let’s understand how you can make the most out of your text marketing campaigns.

Tips for Successful SMS Marketing

1. Know your Customer

This should be your first step towards sending relatable and easy-to-understand communication to your customers. Know them before you can personalize the content for them.

A few insights into their purchases at your store, how often they come, and the kind of things they buy can help you segment them into a cluster. Eventually, it will help you send messages that will draw their attention and increase your conversion chances. Knowing your customers in detail is one of the text message marketing solutions you cannot afford to ignore. Your customers are the lifeline of your business. How will you connect with them on a personal level if you cannot understand their needs & preferences?

You must invest in segmentation. The best retailers would often know what their customers want before communicating with them. Reelo, the best SMS marketing platform, has made it easy for retail brands like yours to gain deep customer insights and craft text marketing campaigns accordingly.

2. Clear and Concise Messages

SMS are short and direct messages. Therefore, you may not wish to confuse your customers with long and irrelevant messages. Instead, you would want customers to know what you are offering and take action accordingly.

Make your copy as concise and to the point as possible. For instance, if it is a promotional message about a new product launch, mention it as clearly as possible. If you are adding an introductory discount, do add it to the SMS too.

You should add everything from the expiry date to the campaign link to the message. It’s okay if you don’t want to burden yourself by crafting communication from scratch. Through Reelo, you can send automated SMS or emails in seconds. Select the objective, customize the communication as per your needs, and hit the send button!

3. Add Call to Action

Yes, it is possible to have call-to-action in your SMS. For instance, a campaign explainer page as a link is a good CTA for your message. When the customer clicks on the link, they get all the details of the campaign.

So, your message can be short and crisp with this explainer page. It will detail out the whole campaign for them.

You could also have simple CTAs such as show this text to get a free item or % discount at the outlet. These CTAs will make the message more engaging and get the customers to follow it through.

A good and relatable CTA will encourage your audience to take the desired action and eliminate the struggle of buying your product or service. Well, the best SMS marketing always has a killer and persuasive CTA and you should too!

4. Timing is the Key

If your timing is off, you might not get the customers to open the messages and click on the link. Therefore, you must send the communication at the right time. For instance, you should send a dinner promotion during the night. On the other hand, if you send it in the morning on a workday, chances are it will go unseen. Or even if they see the message, there are higher chances that they will forget about it. Retail text message marketing is not just about crafting simple and relevant messages, but sending them on time as well.

It would help if you also tried to create urgency with the right timing to garner maximum attention.

5. Follow the Rules

You should be aware of the consumer protection as well as messaging sending rules for the country. For India, TRAI has ensured that you should validate a specific part of the text before sending it. If that is not done, you cannot send the SMS. At the same time, you can have a few variables that you can change.

If you are unaware of these rules, it will become difficult to plan the SMS campaign for your business.

Summing Up

There are indeed quite a lot of things to consider to craft successful text marketing campaigns for your retail business. That is why we created this blog to simplify the process for you.

Reelo allows you to choose from a range of templates to send your next campaign. Choose, edit the content, and send it to your audience segment within minutes.

You don’t even need to get them approved, as we have done it all for you. Check out campaigns to understand how it works and don’t forget to sign up on Reelo to be the best at retail text message marketing.

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