Read this quick guide on how restaurants can use social media as a marketing tool!
Do you know that around 99% of customers visit a restaurant after noticing it on social media? Social media marketing has become the face of restaurant marketing. Be it building brand awareness or engaging with your customers, social media platforms are a game-changer for any business.
If you are a restaurant owner and you are not using social media, you are losing a lot of money. In this guide, we will discuss the need for social media marketing for restaurants and the best social media marketing strategies they can use.
So, let's get started!
Fun fact: Meta just launched a new social media app, "Thread". And it registered a million members within 7 hours of its launch. This clearly shows the craze for social media. Everyone wants to be the first to try new social platforms.
Why Is Social Media Important for Restaurants?
So, why is social media marketing so important for restaurants? You must be wondering the same question. Well, social media has changed the way humans interact. Since human interactions have changed, businesses have also adopted new ways to connect with their customers.
Social media is one such way. Let's face it: Everyone is on social media, and your business needs to be there too! Hence, social media is not an option today; it has become a necessity.
As for restaurants, recent research says that 91% of restaurant professionals use Facebook as a primary marketing channel. And why not? Social media comes with a lot of benefits. It helps in engaging customers, building a community, increasing brand awareness, creating mass reach, and whatnot!
In simple words, an effective social media plan can take your restaurant sky high. With so many social platforms available, you might think that restaurant marketing via social media is a lot of work. But once executed, it’s worth the effort.
The next section is about some of the best social media marketing strategies for restaurants. Scroll down to read!
How to do Social Media Marketing for Restaurants?
Confused about choosing the right platform for social media marketing? With multiple social platforms, it can get overwhelming for anyone to plan a social media marketing strategy. We made it simpler!
Here are the best social media marketing ideas for restaurants:
1. Post high-quality pictures of your food
Human beings love to bond over food. They love to visit your restaurant primarily to enjoy the best food with their near and dear ones. Hence, food pictures can be a great promotional strategy. You can post attractive food photos and use popular hashtags to get them to the masses. When customers see those tempting food pictures, they will be urged to visit you and learn more about you. While you can post food photos on every platform, Instagram is the best! Instagram was introduced as a photo-sharing app and slowly became a hub for marketers and influencers.
2. Highlight your team on social media
Your team represents your business. A lot of restaurants post about their star chefs and service staff on social media. The sole reason for doing this is to highlight their team. It also helps your followers connect with your staff members, learn about their challenges, and visit you more often. You can post the life journeys of your staff members or share behind-the-scenes photos of your kitchen. Or you can share the live cooking of any of your star dishes. Thus, highlighting your team can be a successful social media marketing plan for your restaurant.
3. Promote seasonal menu items
The menu is probably the most impactful marketing tool for any restaurant. But how do you use it for marketing? Well, there are many strategies to do so. One such example is launching seasonal menus and promoting them via social media. You can launch seasonal menus for different seasons and post the offers and food items related to the menu on social media. You can also talk about your menu every time you add new items. In this way, menus can be your favourite tool for restaurant marketing. You can also read about menu pricing strategies to boost restaurant sales.
4. Share short video content
Short video content has taken the entire world by storm. You see Instagram Reels, YouTube Shorts, and TikTok videos going viral and grabbing people's attention. These platforms are fairly popular and, if executed properly, can be a great marketing strategy. A restaurant can post engaging short video content (shorts and Reels) to get new customers and engage them well. You can use these to post testimonial videos of your restaurant, cover special events at your restaurant, and hear people talking about your restaurant.
5. Optimise your Bio on every Social Media Platform
Imagine a customer coming to your social profile to learn about you, but they don't know how to contact you. That's what happens when you don't have an updated bio on your profile. An optimised bio should have your website link, your restaurant location, links to other social media channels, a contact number (if possible), an email address, and restaurant information. The main purpose of social media marketing is to get people to your restaurant. And the only way they can reach you is when they contact you. So, make sure that you provide them with the details to contact you through an updated bio.
Social media is surely a necessity for every business, especially restaurants. It acts as a portfolio for your customers, partners, competitors, and all those parties who are interested in your restaurant. You can use the strategies mentioned in this blog to start with social media marketing for the restaurant.
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