Are you too looking for father’s day promotion ideas for your restaurant? Look no more! Here’s a pool of ideas you can use to make the most out of this special occasion.
‘’Hey, Mother’s Day is around the corner. What strategies are we leveraging this time?’’ You may have often heard & seen a lot of people & brands celebrating occasions like Mother’s Day, Christmas, New Year, etc., excellently. But, very few brands end up covering this extra special occasion - Father’s day.
While many industries (including restaurant businesses) used to neglect Father’s day, things are fortunately changing for the better. If you are in the restaurant business, remember to place your focus on this special day as well — As they say, ‘’it is important to celebrate fatherhood as much as motherhood.’’
Like any other occasion, all the dining spots in your restaurants are definitely going to be filled with overjoyed customers on Father’s Day. Thus, it is crucial to have some Father’s day promotion ideas for your restaurant.
But if you’re still not convinced about doing any special promotions for Father’s day, here’s something that can successfully convince you.
Why Should Restaurants Focus on Father’s Day?
Father’s day needs equal attention and time too. As the day is coming near, people around the world are excited to celebrate this day. Children not only give gifts to their fathers, but go out to dine with them, order their favorite food, and do a lot more exciting things.
The number of people celebrating the occasion might be less than Mother’s day since it was never celebrated with the same enthusiasm and excitement as Mother’s day; however, restaurants have nothing to lose even if they are expecting a few people. To put it simply, you have nothing to lose, but only revenue to gain.
Running marketing strategies will only be worth it. And it’s Father’s day — How can one even think about not promoting it?
Finding the right promotion ideas may be a little overwhelming since it's not a one-time game. But, guess what? It can be now. Here’s a list of some kickass Father’s day promotion ideas you can use for your restaurant.
So, pick up a spot with your tea or coffee in your hand because this is going to be an interesting read!
6 Father’s Day Promotion Ideas for Restaurants That You Can Not Miss Out On
1. Leverage social media to the maximum - Be where your customers are
Wait, you didn’t think of beginning the promotions with social media? If so, stop falling into this trap already. Social media is no more a luxury, but a necessity for restaurant businesses like yours. It’s like a second home to most of your customers. Social media channels are a great opportunity for you to build trust with them and improve your brand awareness.
If you are planning to offer Father’s day free meals on this occasion, you need to tell your customers about it first. Or else how will they know about these exclusive deals? This is possible by posting on social media.
A Father’s Day social media post gives you immense creative freedom. You can either create a series of posts by running a campaign or just have a single post that talks about your restaurant offering something special on this occasion. One good Father’s Day social media post can attract attention and garner engagement. All it needs is a clean copy, the right message, appealing visuals, and an action-inspiring CTA.
Here are some Father’s day post ideas you can use for your social media:
- Host a contest or giveaway
- Create a viral social media campaign
- Announce your deals or offers
- Share tempting food pictures
Or you can just get more creative just like how Modern Foods did! Take a look below.
2. Collaborate with food influencers
Influencer marketing is growing at a commendable pace. Statistics say that 94% of brands that have used influencer marketing find this strategy to be effective.
Social media channels like Instagram have allowed restaurants and food influencers to attract audiences with drool-worthy food pictures and videos. These tempting pictures not only increase customer engagement but even impact their purchasing decision. Since the audience tends to believe their favorite influencers, it is highly likely for them to visit your cafe or restaurant if recommended by them.
Even though the influencer community is growing, it is important to pick out the right influencer for your brand.
For example, a Mumbai-based influencer wouldn’t do much good to an Ahmedabad-based restaurant in terms of attracting the local audience.
‘’But the Mumbai-based influencer has more followers.’’
Again, avoid falling into this trap. As a restaurant owner, you need to study an influencer’s profile in detail. This includes engagement, audience interaction, type of content, expertise, and much more.
In the above case, nano and micro-influencers can work exceptionally well for this restaurant because they operate in a particular location and understand your target market well. Furthermore, micro-influencers have a 20% higher conversion rate that can help you drive repeat sales.
In simple words, influencer marketing is an important strategy for any restaurant or cafe trying to promote Father’s day promotion. You better start leveraging it now!
3. Introduce Father’s day special drinks
Fathers and drinks — Probably the best duo for some people, right?
It is no surprise that there will be many restaurants promoting Father’s day specials on their menu.
Even if this is the best duo, let’s talk about some facts here — Not all fathers prefer cocktails. So, it is always a better strategy to have a mix of both mocktails and cocktails. This way, you attract both types of customers. To make this strategy more effective, tell your customers about the ‘’limited deal’’. Create a fear of missing out (FOMO) effect and let them know that this Father’s day special drink is only available for a limited time.
As a Father’s day special, you can even provide discounts on the existing drinks.
4. Offer free dish or dessert
Who doesn’t love free food? Especially if it is coming from their favorite restaurant, people always get excited.
Promoting free meal plans on Father’s day will definitely play a great role in increasing customer retention. Amongst many Father’s day promotion ideas, this one particular idea can go a long way and make your customers come back again.
But, why not make it more interesting? For example, you can tell your customers that the first 15 people who buy ‘’XYZ dish’’ get their 2 favorite desserts for free. By creating a momentary offer, you will attract more people who want to win the contest. If someone successfully comes in the top 15, they are more likely to remember you and come back to your restaurant sooner.
Yes, many restaurants with Father’s day specials may also incorporate both the ideas — Dad’s special drink and free dessert. Thus, make sure to stay at the top of the game and be unique in your approach.
For example, Michael Jordan’s Steakhouse, on Father’s Day, gave a branded steak knife to people who ordered a Delmonico Steak (These were the first 23 people). It clearly says that creating FOMO always persuades customers to act quickly and make a decision.
5. Leverage SMS marketing
You will definitely not want to lose customers even by a second. So, why not invest in SMS marketing campaigns?
Your customers have their mobile phones 24*7; there are very few chances for them to miss any communication with you. You see, timing is everything. For example, if you have a Father’s day special deal on dinner, it would be best to send a couple of messages to your customers in the morning and the evening, so that they can plan accordingly to visit your restaurant.
The Food & Beverage industry is constantly growing; there is a need for restaurants to keep improving their business with killer marketing ideas. With Reelo, you can create incredible SMS marketing campaigns, customize the communication as per your needs, and hit the send button. You can also choose from thousands of templates and customize the offers as per your objective.
Don't know what to promote in the SMS? Don't worry. We already have some pre-built Father’s day campaigns to get you started quickly.
Choose from various templates, customize them according to your needs, and start sending your campaigns.
6. Have special discounts for grandfathers and fathers-in-law
Father’s day is about celebrating all the fathers. And hey, grandpas and fathers-in-law deserve equal love, attention, and care as well.
While people are choosing to be in a nuclear family, they still love to hang around with their whole family members. So, why not include grandpas and fathers-in-law in your Father’s day restaurant promotion ideas and overall marketing strategy? Apart from just having Father’s day offers, this strategy is a great way to bring the entire family together at your restaurant and directly impact your sales and revenue.
Remember, great marketing strategies can attract loyal customers and maximize your profits.
Offering irresistible Father’s day restaurant specials can help you acquire new and retain existing customers. On such special occasions, customers not only see your delicious food, but your restaurant’s efforts, service, offers, and much more. Great Father’s day promotions will not only improve your brand awareness but drive repeat sales and build a stronger connection with your customers.
Sign up for Reelo today and start creating special father’s day campaigns in just seconds.