Here's your quick read that will help you set the right restaurant marketing strategies for 2023. Read now!
Nowadays, every modern restaurant wants to invest in some kind of marketing activity. With increasing competition and customer demands, restaurant marketing has become a necessity. Furthermore, factors such as online orders and the use of technology have played an important role in bringing restaurant marketing strategies into play. While traditional marketing strategies still stand, there is a dire need to adopt modern restaurant marketing strategies.
We have put together this quick read to help you learn the best marketing strategies for restaurants that you can use in 2023. Some of the top restaurant marketing channels that we will discuss in the next section are:
- Social media marketing
- Influencer marketing
- Loyalty Programs
- Customer reviews and testimonials
- Online advertising
- Partnerships and Collaborations
- Email and Message marketing
- Hosting events
- SEO-optimised website
- Word-of-mouth marketing
Without further delay, let's read about the top 10 restaurant marketing strategies in 2023.
10 Restaurant Marketing Strategies for 2023
One of the most frequently asked questions in the restaurant industry is how to market a restaurant. While traditional forms of marketing have been in existence for a long time, restaurants should use a mix of classic and modern restaurant marketing strategies. Some of the traditional forms of marketing are as follows:
- Newspaper advertising
- Radio and television ads
- Fundraising events
- Articles and magazine issues
We have often received questions like, "How do I market a restaurant?" or "What are the most effective restaurant marketing strategies?". Well, the answer to all such similar questions will be found in this list of restaurant marketing strategies given below!
1. Social Media Marketing:
From youngsters to elders, everyone today uses social media. In such a technology-driven era, it is extremely crucial to invest in social media marketing for restaurants. Social media helps restaurants reach more customers, promote offers, and build brand awareness. Platforms like Instagram, Facebook, Twitter, Snapchat, and Linkedin have made it super easy to do social media marketing for restaurants in 2023. Any restaurant can start with any platform of choice to do marketing via social media platforms. Some ways in which restaurants can use social media for marketing are:
- Publish videos of special recipes.
- Post about happy customers.
- Engage with followers in the comments.
- Run social media ads.
Let's take a detailed look at the two most popular social media marketing channels!
It is possibly the best platform for marketing your services. Many big restaurants use Instagram as their primary channel for increasing reach and promoting services. You would have seen the aesthetic pictures of many restaurants on your Instagram feed. These pictures attract customers and urge them to come and try that place. One should try to post consistently, use relevant hashtags, engage with followers, and partner with other brands. You can also create a unique hashtag related to your restaurant and use it in all your posts. You can then use this tag to hold any contest and create a distinctive brand image.
Almost 75% of restaurant owners use Facebook as a channel for online advertising. And there is nothing that can deny the fact that Facebook is an effective social media marketing platform. Maintaining healthy organic traffic on Facebook requires some consistent efforts. One should create a page in the name of the restaurant, post consistently, publicise events happening in the restaurant, and run targeted ads. In this way, Facebook can help restaurants market their brand and services.
2. Influencer Marketing:
Influencer marketing is quite a popular marketing strategy these days. You would have also seen vloggers and influencers recommending a product, a place, any brand, and similar things. Well, this is simply known as influencer marketing. Restaurants tie up with such influencers and ask them to share reviews of the restaurant's food and ambience. At times, many food vloggers choose the restaurant they want to review themselves. People love to check out the reviews of these influencers. Hence, it is never too late to start with influencer marketing for restaurants.
3. Loyalty Programs:
Do you know the secret behind the success of big food brands like Starbucks and Subway? The answer is a customised loyalty program. Major food brands know that getting repeat customers is the key to more consistent revenues for any food business. A loyalty program for restaurants is one of the best customer retention strategies for restaurants. It excites the customers to come back to your restaurant, shop at a given price, and claim the reward. Hence, you can increase customer retention with the help of personalised and engaging loyalty rewards. There are different types and ideas for using loyalty programs. One should choose the reward type as per the business goals and customer preferences.
A successful loyalty program requires personalisation, consistent promotions and real-time tracking. By doing this, any restaurant can make the most of a reward program.
4. Customer Reviews and Testimonials:
Surprisingly, nearly half of the online shoppers check third-party review sites before buying anything. As such, positive reviews will always attract more customers to any restaurant. People love to bond over food, and any bad review about a place that sells food will only have a negative impact. So, ensure that your happy customers are leaving good reviews for you on different online platforms. This will attract more new customers to your restaurant and make your existing customers feel appreciated.
Apart from getting positive customer reviews and testimonials, restaurants should also handle negative reviews better and make sure to pacify the not-so-happy customers too!
ALSO READ: How to Do Digital Marketing for Restaurants
5. Online Advertising:
Online advertising for restaurants is another great marketing channel. Although the latest tools have made it easy to start marketing even for free, indulging in paid online advertising will give you better results and direction. You will spend your resources on the things that are working for your business.
You may target particular demographics, areas, and passions with platforms like Google Ads and Facebook Ads, making sure that individuals who are more inclined to eat at your restaurant see your restaurant promotions.
6. Partnerships and Collaborations:
Marketing alone is helpful, but partnering with someone will give you an extra edge over your competitors. When you partner with other brands, you get noticed by their customers as well. Thus, partnerships and collaborations not only improve your reach and visibility but also boost brand awareness. You can collaborate with influencers, complementary businesses, competitor restaurants, and any person or organisation you feel matches your goal.
7. Email and Message Marketing:
Email marketing is probably the best marketing channel for promotional campaigns. A recent report also suggested that customers feel safe receiving promotional messages via email. Restaurants can use email marketing to share promotional offers, build a mailing list, and boost customer engagement.
Message marketing is the most popular form of marketing nowadays. WhatsApp and SMS are two popular channels for message marketing. The open rates of messages are higher than emails. Hence, message marketing is most likely to be noticed by your customers. If you send the right message via message, then there are more chances that the customer will think about you, try your services, and visit you to shop. WhatsApp and SMS marketing are necessities in today's world, keeping in mind that people are addicted to phones. There are fewer chances that any messages will be missed. Learn more about WhatsApp marketing for restaurants.
8. Hosting Events:
Event marketing has been on the rise in recent years. And why not? Events are a great way to get mass visitors, have high customer interactions, and do restaurant branding. You would have seen a lot of restaurants doing live music shows, food tasting events, participating in food festivals, and many similar activities.
All such activities help you stand out as a brand and attract more people. Moreover, getting thousands of people to come to your restaurant allows you to leave an everlasting impact on such potential customers.
9. SEO-optimised Website:
Getting a website will help your restaurant build an online presence. Customers usually search a restaurant online before they visit it. Hence, having a website will give them a reliable brand impression. Search Engine Optimisation (SEO) is one of the most important components of any website. SEO will help your potential customers reach your website organically. You should optimise the website as per local SEO to get traffic from local customers.
10. Word-of-mouth Marketing:
Referral marketing or word-of-mouth marketing is the most cost-effective way of doing marketing. Humans trust their friends and family more than any company or organisation. Thus, it is important that your loyal customers turn into your brand ambassadors and spread the word about your restaurant.
By doing this, you will get more and more people visiting your restaurant at no extra cost. You can build a dedicated and customised referral program for your restaurant that can automatically ask your customers to refer your services. Read more about why referral marketing is needed to boost restaurant sales!
In the ever-evolving landscape of the restaurant industry, effective restaurant marketing strategies are crucial for staying competitive and attracting customers. As we delve into 2023, it's essential for restaurant owners and marketers to embrace innovative approaches that align with the latest trends and consumer behaviours. Throughout this blog post, we've explored the top 10 restaurant marketing strategies that can make a significant impact on your business in the year ahead.
Do a quick research about your competitors, and the likes and dislikes of your customers, and you can start using these strategies.